Betsafe Privacy Policy

We are committed to protecting your personal data and respecting your privacy whenever you interact with Betsafe. This Betsafe Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have over your personal data when you register for Betsafe, use the Betsafe app, or play on our website. By creating an account or using our services, you acknowledge that we process your data as described below.

Who We Are and What This Policy Covers

Betsafe is operated under three licensed entities depending on your country of residence, each part of Betsson Group: NetPlay Malta Limited for jurisdictions outside the EU, Rizk Nordic Limited for the EU excluding Sweden, and BS Nordic Ltd for Sweden. All three entities are registered at 199 Experience Centre, Ta' Xbiex Seafront, Ta' Xbiex XBX 1027, Malta. We hold licences from the Malta Gaming Authority and the Swedish Gambling Authority, and we maintain eCOGRA Safe & Fair certification, EGBA membership and ISO 27001 status to demonstrate our commitment to secure and fair data handling. Our site copyright belongs to Betsson Services Limited, and certain payment services are provided through Clearpay Limited and 4P Solutions Limited, who process data on our behalf under strict confidentiality obligations.

Information We Collect

We collect personal data at several stages of your relationship with us, starting from the moment you register for Betsafe casino through to your ongoing use of our sportsbook, live casino and poker products.

• We gather registration details including your name, date of birth, address, email, phone number and country of residence when you complete the Betsafe register process
• We record login credentials and authentication data whenever you access your Betsafe casino login or use the Betsafe login on our mobile casino and app
• We collect financial information such as your chosen currency, deposit method and Betsafe withdrawal history to process your Betsafe deposit and payout requests
• We track gameplay activity across our casino, live casino, sportsbook and poker platforms to manage your account responsibly
• We store identity verification documents once your account reaches the deposit thresholds required under our licensing obligations
• We log technical data including IP address, device type and browser information when you use Betsafe mobile casino or our Android app
• We record communications you have with our support team via live chat or email

Bonus and Promotional Data

When you claim a Betsafe bonus, Betsafe casino bonus, Betsafe free spins offer or any Betsafe bonus code, we process the data needed to verify eligibility, apply wagering requirements and prevent duplicate claims. This includes checking that no other account linked to your household, address, device, phone number, bank account or IP has already used the same welcome offer.

How We Use Your Information

We use your personal data to operate Betsafe casino responsibly and to comply with our regulatory obligations under the Malta Gaming Authority and Swedish Gambling Authority licences. Specifically, we use your data to:

• Verify your identity and age before allowing deposits, withdrawals or bonus claims
• Process transactions through our payment partners and manage your Betsafe withdrawal requests securely
• Detect and prevent fraud, money laundering and problem gambling behaviour
• Personalise promotions, including leaderboard competitions, loyalty rewards and Level UP or Bonus UP progress
• Respond to your enquiries through live chat or our support email addresses
• Send you marketing communications about casino Betsafe offers where you have given consent, which you may withdraw at any time
• Maintain records required by anti-money laundering and gaming regulations

Cookies and Tracking Technologies

We use cookies and similar technologies to recognise you when you return to Betsafe, remember your preferences, and analyse how visitors use our site. Cookies also help us secure your Betsafe casino login sessions and improve the performance of our mobile casino and app. You can manage cookie settings through your browser, though disabling certain cookies may affect site functionality.

Sharing Your Information

We do not sell your personal data. However, we may share it with:

• Other companies within Betsson Group for group-wide risk management and compliance purposes
• Payment processors such as Clearpay Limited and 4P Solutions Limited to complete your Betsafe deposit and withdrawal transactions
• Game and live casino providers including Evolution, Playtech, NetEnt, Pragmatic Play and others, where necessary to deliver Betsafe live casino and Betsafe slots content
• Regulatory bodies including the Malta Gaming Authority, the Swedish Gambling Authority, and dispute resolution services such as eCOGRA or ARN
• Law enforcement or government authorities where legally required
• Third-party service providers who support fraud prevention, identity verification and customer analytics

International Data Transfers

Because we operate across multiple jurisdictions including Sweden, Finland, Iceland, Malta, New Zealand and Spanish-speaking markets, your data may be transferred outside your home country. Where this occurs, we apply appropriate safeguards, including standard contractual clauses, to ensure your information receives an equivalent level of protection.

Data Retention

We retain your personal data for as long as your account remains active and for a further period afterward to meet our legal, regulatory and accounting obligations. If your account becomes inactive for 12 months, we may apply a maintenance fee as outlined in our terms, except where this practice is restricted, such as in Sweden. We securely delete or anonymise data once it is no longer required.

Your Rights

Depending on your location, you have rights over the personal data we hold about you. These typically include the right to:

• Access the personal data we hold about your Betsafe account
• Request correction of inaccurate or incomplete information
• Request erasure of your data, subject to our regulatory retention obligations
• Object to or restrict certain processing activities, including marketing
• Withdraw consent for marketing communications at any time
• Lodge a complaint with a supervisory authority if you believe we have mishandled your data

To exercise these rights, you can contact our support team through support-en@betsafe.com. If you have an unresolved complaint, you may escalate it to csmanagement@betsafe.com, and ultimately to eCOGRA, the MGA Player Support Unit, or ARN if you reside in Sweden.

Data Security

We apply technical and organisational measures to protect your personal data, consistent with our ISO 27001 certification. Customer funds are held in a segregated bank account and protected in the event of insolvency, while account data is encrypted and access is limited to authorised personnel who need it to support your use of Betsafe casino.

Children and Age Verification

We do not knowingly collect personal data from anyone under the legal gambling age in their jurisdiction. We apply age and identity verification checks, particularly once deposits reach €2,000 in a single transaction or across a rolling 180-day period, to ensure our services are used only by eligible adults.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We encourage you to review this page periodically. Continued use of Betsafe after changes are posted constitutes your acceptance of the updated policy.

Contact Us

If you have questions about how we handle your personal data, please contact our support team at support-en@betsafe.com, or reach our switchboard at +356 2260 3300. We are here to help you understand how we protect your privacy while you enjoy everything Betsafe has to offer.